Hydrolock Irrigation
Our team partnered with Hydrolock Irrigation Systems to build their digital presence through social-first video content and a targeted digital marketing strategy. As a B2B company, their biggest goal was to educate their audience on product features and real-world applications while positioning themselves as an industry leader.
Our Role:
Over several years, we served as lead producer and creative director, documenting Hydrolock’s products in use at facilities across the United States. We directed on-site shoots, developed a consistent visual narrative, and created a content library designed to perform across digital channels, sales presentations, and training materials.
Process:
A core part of the strategy was creating social-first video content optimized for quick education and engagement. We produced a 12-part video series highlighting their systems in different applications, along with standalone videos and photo assets that could be repurposed for marketing campaigns and client outreach.
Impact:
The body of work helped Hydrolock establish a stronger digital presence, engage their target audience with educational content, and demonstrate their impact nationwide. By pairing B2B marketing strategy with high-quality, social-ready video production, we positioned the brand to connect with decision-makers and end users alike.